Known for smartphones and online content, LeEco forays into automobiles in partnership with Aston Martin, looks to challenge Tesla and could have India plans too
It isn't often that you hear about a mobile phone manufacturing company venture into automobiles. But LeEco, a Chinese firm better known for its electronic products such as smartphones, smart TVs and online content has done just that, creating a history of sorts in the process. In partnership with British sportscar brand Aston Martin, LeAuto, a sub-brand of LeEco showcased the prototype of its first ever electric supercar christened the LeSEE, at a special event.The electric supercar was also displayed at the Beijing Motor Show, but the event held prior to it was held as a special do, to launch the brand's next generation smartphones and televisions which it calls 'Superphones' and 'Super TVs'. ZigWheels was part of the select media group invited from India to witness the showcase of the LeSEE at the LeSports Centre, the brand's own full-fledged indoor auditorium in Beijing, China.
LeEco is known for its disruptive innovations, and expectedly, the new generation devices did create a huge buzz. The LeSEE supercar though is what stole the show, stunning media from around the world, as close to 10,000 journalists were present at the event. Making a grand entry onto the stage driving the LeSEE was Ding Lei, LeAuto's co-founder, global vice-chairman and CEO for the Asia-Pacific region.
While no technical details were revealed about the car at all, the highlight of the showcase was the connectivity it offered, and its autonomous driving abilities. We did get to learn that the car an attain speeds of up to 130mph, or 210kmph, which does help establish its credentials as a properly fast car. Jia Yueting, found of LeEco went as far to say that his company is the first in the world to enter the automotive industry the way it has, and stressed upon how its partnership with Aston Martin has helped it under the world of automobiles.
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